We created 40 customized Coke bottles with the name of Jakelin, to honor the 7-year-old Guatemalan girl who died in U.S. custody.
The bottles were displayed at the bodega South Grocery Corp in Brooklyn. Proceeds went to the organization Border Angels that provide shelter, blankets and food to the refugee families at the border. We also opened a GoFundMe that reached its goal in a few days.
The Coca-Cola Company wasn’t in anyway behind this idea, we just used their “Share a Coke” platform to spread awareness of a heartbreaking story from the U.S. border. We believe Coke’s company message of harmony and inclusion could help to open a national conversation #ShareOurCountry. See more at jakelincoke.org