Conquistadors
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Nike

TheRun Against The River campaign promoted a 11K race next to Tagus River, sponsored by Nike Portugal. We challenged runners illustrating the river as a stronger, faster and intimidating athlete.

Never stop running. Just like the river.’ ‘The river erodes mountains. Don’t let it erode your self-esteem.’ ‘Don’t just run. Beat the river.’ were some of the provoking headlines.

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